about us

Zip Ella Pty Ltd is a Supply Nation certified Indigenous Company committed to the development of a strong, recognisable brand that corporates can rely on when securing quality and expedient Indigenous product supply.


We have already increased brand awareness by drawing upon the company’s wide network of sporting and business contacts, as well as attracting corporate partners through the Supply Nation framework.  Focusing initially on boutique coffee, Zip Ella will provide customers with a range of speciality blends, carefully crafted by experienced roasters and baristas.


Zip Ella has carefully selected industry proven coffee product suppliers to protect and help grow the Zip Ella brand. We give preference to suppliers with a track record of business relationships with other Indigenous enterprises. Our company also provides the opportunity for our corporate partners to engage in strategies to achieve successful Indigenous employment outcomes, including recruitment, training and retention of Indigenous employees. We also donate to certain programs and initiatives being undertaken by well established Aboriginal organisations such as KARI.



Paul has been in the hospitality industry for 27 years, and in his current role as Head Chef in Karratha, has enjoyed training Indigenous apprentices. He became involved in the gourmet coffee industry 12 years ago working with Zentfield which grew and roasted their own coffee in the Byron Bay hinterland. Paul subsequently moved to a leading specialty coffee roaster where he has been responsible for roasting, sales, cupping, judging, training and customer support. During his career, Paul has travelled to and worked at several coffee plantations in Indonesia, East Java and Bali with Fair Trade and Indigenous growers.


Paul Frendin

Coffee Consultant


Jamie has 20 years experience in senior commercial roles predominantly in the mining industry and holds a Post Graduate Diploma in Finance and a Bachelor of Economics. He worked and lived in Africa for 8 years, during which time he had considerable involvement with local communities, government and business. An important facet of Jamie’s role was to liaise and engage with tribal groups and local government officials in the various locations of company activities to facilitate and implement health, education and civil work initiatives. As head of the commercial aspects of the mining business in Africa, Jamie had up to 150 local people reporting to him including security, transport, catering, medical and administration. Training programs were frequently provided to create a productive and well-educated local workforce. During his African travels Jamie has visited coffee plantations in Kenya and Uganda.


Jamie Alpen

Commercial Consultant


Steve Ella

Chief Executive Officer





Steve is a Yuin man, originating from the far south coast of NSW with cultural roots imbedded within the La Perouse Aboriginal Community just south of Sydney. Steve holds a Master of Philosophy and Graduate Diploma in Indigenous Health Promotion from the University of Sydney. Steve has worked in Aboriginal Health field since 1996, his service and expertise having gained significant recognition. He was inducted into the National Indigenous Drug and Alcohol Honour Role in 2012 and in the following year was awarded the National Drug and Alcohol - First Peoples Award. During his Rugby League career, Steve played for the Parramatta Eels for 12 years, represented his country from 1982 to 1985, received five Daly M Awards and in the year 2000 received the Prime Minister’s Sports Medal.